In today’s highly competitive business landscape, businesses are looking for any edge they can get to gain a foothold and become recognized in their market. One marketing channel often overlooked by smaller companies is their exterior business signs. Despite being the smallest investment in their overall marketing strategy, effective outdoor signage can set them apart from larger competitors and provide a strong return on investment.
Whether you’re running a restaurant or a retail store, your business needs effective and consistent branding to attract customers. Exterior signage is a powerful tool that can help promote sales, special events and other promotions, as well as communicate your hours of operation to passersby.
Building and monument signs can draw attention to your location with their eye-catching shapes, sizes and colors. You can also use outdoor signs to advertise current promotions and sales or to introduce a new product line. Unlike billboard ads or TV commercials, your business’s signs are in front of people 24 hours a day, which gives them more exposure than other forms of advertising.
Effective outdoor signage can be as simple as announcing a daily deal, a new sales offering or a seasonal sale on your products. Other exterior signage options include outdoor notice boards that keep patrons informed about upcoming events, entertainment and food specials at your business. Many of these displays have enclosed bulletin boards with cork surfaces that announcements can be pinned to, and some are lockable to prevent tampering or unauthorized edits.
With the right design and quality construction, a business’s exterior sign is one of its first impressions for new and returning customers. By investing in a high-quality, customized exterior sign, you can compete with the bigger companies and elevate your brand to new heights. Contact a commercial sign company to learn more on how they can help you create an effective and affordable marketing campaign that will put you at the forefront of your market.